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LUSH DUCK
Lush Duck is a brand of bubble baths that bring the nostalgia of childhood to the adult audience.
BRAND IDENTITY
The brand identity is based on youthful colors, playful images, and fun illustrations. Together these evoke the feeling childhood.
THE PACKAGING
The packaging evokes the playful feeling children's bath brands utilize but with messaging targeted at adults. Each package depicts the Lush Duck in a different setting according the scent of the bottle. The backs of the bottles give important information and directions. The caps of the bottles echo the illustration on the main label.
SOCIAL MEDIA
Social media ads reflect the brand identity, using playful imagery and cheeky language to reach the target audience.
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