BLOOM WHERE YOU'RE PLANTED
Bloom Where You're Planted is a fundraising event by CityTeam for their women's residential programs in Oakland, supporting women facing domestic violence, addiction, and housing instability. I was in charge of creating all branding and marketing materials, both digital and print, for the event. This is an ongoing project.
Brand Elements
The event logo visually represent's the event's theme "Bloom Where You're Planted". Per the client's request, sunflowers emerging from cracks were used to symbolize hope. The watercolor style further adds to the soft and hopeful visual mood.
Various watercolor splashes, sunflowers, and colors drawn directly from the logo made up the suite of brand elements.
Digital Collateral
Digital collateral included a landing page banner, a web e-newsletter header, and 8 written and designed marketing e-newsletters.
Print Collateral
Print collateral included a 3 part invitation to be mailed out. It included an envelope designed within USPS regulations, a branded invitation, and a card explaining donation amounts. I also managed the mail merge process for the invitations. Photos provided by client.
