BLOOM WHERE YOU'RE PLANTED
Bloom Where You're Planted is a fundraising event by CityTeam for their women's residential programs in Oakland, supporting women facing domestic violence, addiction, and housing instability. I was in charge of creating all branding and marketing materials, both digital and print, for the event. All photos are provided by the client.
Brand Elements
The event logo visually represent's the event's theme "Bloom Where You're Planted". Per the client's request, sunflowers emerging from cracks were used to symbolize hope. The watercolor style further adds to the soft and hopeful visual mood.
Various watercolor splashes, sunflowers, and colors drawn directly from the logo made up the suite of brand elements.
Digital Collateral
Digital collateral included a landing page banner, a web e-newsletter header, and 8 written and designed marketing e-newsletters.
Print Collateral
Print collateral included a 3 part invitation, event signage, programs, donation cards, and thank you notes to be included in the event favors. All photos are provided by the client.
The 3 part invitation included an envelope designed within USPS regulations, a branded invitation, and a card explaining donation amounts. I also managed the mail merge process for the invitations.
All day-of print materials were created according to the branding and with their usage in mind. I conducted several print tests to ensure the correct sizing and spacing of elements at scale. All images of day-of print materials are provided by the client.
